Privacy Policy

We at Woofly Inc. (“Woofly,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Woofly in connection with our online services (the “ Services”), which are made available to you through our website (the “Website”).

By visiting our Website and/or using our Services, you consent to the collection and use of information as described in this Privacy Policy. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.
The Information We Collect Directly From You

1. Account Information

When you sign up for the Services or to receive our products, you will be required to provide us with information such as your name, e-mail address, shipping address, billing address, and phone number. When you become a customer of ours, we assign you a User ID. We will also collect information about your pet, such as your pet’s name, medical information, and preferences.

2. Billing Information

When you sign up or make a purchase, you will be required to provide certain information in addition to the information noted above. Such information may include payment card information and billing addresses (“Billing Information”). All transactions are processed by outside payment processors.

3. The Information We Collect Automatically From Your Device

Cookies are pieces of information stored directly on the computer being used. We and the third parties we work with use cookies and similar technologies to collect information about your use of our Website, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Website and other websites, provide customer support, troubleshoot issues with and improve the operation of our Website and Services, and better understand your online activity. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioural advertising purposes, please visit and If you do not want a cookie placed on your hard drive or mobile device, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, the Website and/or Services may not function properly

4. Accessing and Modifying Personal Information and Communication Preferences

If you have registered for the Services, you may access, review, and make changes to information associated with your account. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Woofly’s marketing emails. Registered users cannot opt out of receiving transactional e-mails related to their account. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.

5. How We Use Your Information

We use your information to process transactions; provide you with the Website and the Services; solicit your feedback; inform you about our products, services, upcoming events, and special promotions; administer and process contests, promotions, and sweepstakes; provide customer support; troubleshoot issues with and improve the operation of our Website and Services.

6. How We Share Your Information

We may also share your information with our service providers in order to administer our contests, promotions, and sweepstakes (in which case we would share the information with our third-party promotional and marketing partners). We may also share your information in order to analyze information about our customers in aggregate form in order to operate, maintain, manage, and improve the Website and the Services. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and Services to current and prospective business partners and to other third parties for other lawful purposes.

We may also share your information with an entity who purchases any part of our business or assets in connection with the transaction. In the event of a corporate sale, merger, reorganization, dissolution, or similar event, your information may be part of the transferred assets.

And to the extent permitted by law, we may also disclose your information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing such information is necessary or advisable, for example, to protect the rights, property, or safety of Woofly or others.

7. How We Protect Your Information

We are committed to maintaining the privacy and integrity of your personal information no matter where it is stored. We have information security and access policies that limit access to our systems and technology, and we protect data through the use of technological protection measures. Unfortunately, the transmission of information via digital means is not completely secure. Although we implement and maintain reasonable measures to protect your information, we cannot guarantee the security of the information transmitted to us; therefore we do not assume any responsibility for any transmission of your information which you do at your own risk.

8. Children

We do not knowingly collect Personal Information from children under the age of 13 through the Website or the Services. If you are under 13, please do not give us any of your information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide their information through the Services. If you have reason to believe that a child under the age of 13 has provided information to us, please contact us, and we will delete that information from our databases.

9. External Websites

The Website may contain links to third-party websites. Woofly has no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

10. Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Website as soon as they go into effect. By accessing the Website or using the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

11. How to Contact Us

If you have questions about this Privacy Policy, please e-mail us at